Cae Gwyn Farm Holidays
Logo Design | Branding | Print | Truck Decal design
The Project
Taking over a small farm campsite in 2020 I was asked to bring the branding up-to-date, with a more modern feel and celebrating the local area.
Using local landmarks, the Rhinog mountain range, and taking inspiration from the colours of the environment, greens, yellows, and blues, I created a friendly, calm brand for a family campsite nestled away in the hills.
Storytelling
You know the story. I find the part no one’s told yet. Then I build the brand around it.
Celebrating nature
Cae Gwyn is a family campsite. It's back to basics, relaxed camping. Surrounded by nature and stunning views we wanted the logo to celebrate this. Building around the mountain ridge line, I added illustrated icons that represent activities available nearby and the feel of Cae Gwyn.
Building the brand
Along with the logo I built out:
• Icon library
• Brand assets
• Style guide
• Clothing designs
• Truck Decals
• Graphics for site use
